Braun Appliances Spares
Marketing: the integration of Gillette three main brands to promote case studies – Gillette, a trademark case – HC Network Appliance Industry
2004 me and the project team after a fierce competition, won the Gillette integration of its three major brands to promote project, responsible for operating Gillette "wind speed 3" Braun electric razors, Braun electric kettle, four Duracell marketing product.
The cooperation is unprecedented both before, Gillette has packed its three brands operated by an agency before. First Once I received during the three brands and four runs marketing different products, the face of a strong brand, such as Gillette, competition is so strong challenge to the Shanghai market. Greater difficulty is to imagine.
I lead the project team and partnerships with the public sector and relationships that lose a lot of homework before deciding "Extract common sub-personality" exit strategy to find a total of three brands of Joint Declaration of the Gillette brand, then the origin and points of contact for sale of the four products, and create market differentiation.
Two brands Gillette brand
Gillette was the first newspaper in the world's largest manufacturer, has always been, "join professional operation, with a line of technology and world-renowned, Braun and Duracell Gillette is globalization strategy adjustment, acquisition two professional companies, research and development Braun electric household equipment was walking forward, Duracell is technology energy saving in China had reached the first foreign brand.
Comprehensive analysis, integration of the three brands, This reflects the same brand of genes: the professional, technical
The mark on the genes of Gillette, Braun, Duracell showed three mentality different.
Professional and technical performance of the razor and Gillette razors in design and innovation
Braun and professional approach technical results in the development of electrical technology
Duracell battery expertise and technology for key in saving technology energy similar products
Ventilation refining "common" personality in the strategy of pulse is full, the operation only three brands, the four products of a common theme, namely:
Leading industry professionals
The technology Control life
First, whatever the market share of Gillette, or professional level is the undisputed leader in the industry, like Braun and Duracell in market share despite the poor performance of marketing mistakes most important, but professional qualifications in their respective fields remains the leader.
Second Instead, Gillette, Braun, Duracell degradation products are consumer goods and household needs, and people daily, using control technology for life "is living the public to the proposal of the brand to the audience to create the logical Can not live without the technology to products for technical professionals, to be used by Gillette, Braun and Duracell products.
The final, and members Team advertising to win three battles Lie Ji developed integrated communications campaign.
A campaign, the wind Gillette speed, wind speed and progressive sales battle
Battle 2, Braun appliances, the notion of gift packs war
Battle III Duracell including war promotional pricing
Gillette wind speed, wind speed increase
The market situation: Manual Gillette Shanghai market 56 shares market is too competitive brands%
bottlenecks sale: Although the market for a unique spectacle, but more than half of the market share of Gillette in the difficult and obviously higher.
for development: the speed of the new "wind of 3 Gillette" manual feed razor in the list, putting the whole system sales Gillette made another increase in sales.
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Medelco 4 Cup Universal Glass Espresso Replacement Carafe, Black $7.99 Our one all Espresso 4 Cup Carafe fits most espresso makers%2E The Espresso Carafe is made from lab%2Dquality borosilicate glass%2E Use our fits list to determine if your coffee maker is right for our espresso carafe%2E %0D%0A… |
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Braun Multiquick 3 K650 Kitchen Machine 600 Watt $149.95 Powerful 600 watt DC motor – low noise operation for better food preparation. 14 speeds + soft pulse – allows superior control, select optimal speed/pulse to suit the task, handy push button pulse for exact control when processing soft or delicate foods. Electronically controlled, stepless variable speed for optimal processing control. Unique dual safety lock – ensures bowls cannot be opened when … |
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Braun 4184-625 Blender Blade $9.99 The Braun 4184-625 Blender Blade fits models 4184 MX2000 MX2050… |
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Broan #41F Range Hood Filter $2.99 Broan #41F Range Hood Filter, Replacement Range Hood Filter, Fits Nautilus NY, NW and NP Series And Most Broan Range Hoods, 8-3/4″ x 10-1/2″ x 3/8″, 1/2 LB…. |
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Broan Replacement Range Hood Fan Motor and Fan – 2 Speed # 97012248, 1.1 amps, 120 volts $14.95 Cross Reference: 42000, 2S-67N3, 8326017869, 99080533, 97012248, 99080492, 17869, P-12432, P-14780A, P-15360, RL6100-H, RL6300-H, F40000, RL6100F-R, 34000, 35000, 36000 Range Hoods… |
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Braun Series 7 Combi 70S Cassette Replacement Pack (Formerly 9000 Pulsonic) $24.27 This replacement foil and cutter combo pack will fit the following Braun shavers model No. 5671; 5673; 5675; 760cc; 790cc; 9585; 9785; 9595; 9795.; Foil and cutterblock.; Fit’s Braun Pulsonic & Series 7 range of shavers.; Blades should be replaced every eighteen months; Replacing your blade gives a 25% better shave; For optimum performance; clean regularly. Brings back 100% performance.; (Formerly… |
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Oral-B Precision Clean Brush Head (4 ct.) $24.99 The four replacement brush heads in this pack fit all Braun Oral-B electric toothbrushes. They have extra soft, rounded bristles in the center to protect the teeth from too-firm brushing. Long interdental tips on the edges clean deep between teeth and below the gum line and fade after prolonged use, indicating when a brush head needs replacing. The necks of the brush heads have removable colo… |
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Braun Series 5 Combi 51S Foil and Cutter Replacement Pack (Formerly 8000 360 Complete or Activator) $21.82 This replacement foil and cutter combo pack will fit the following Braun shavers model No. Series 5 ranges (550, 560, 570cc, 590cc), 8985, 8995 & 8975.; Foil and cutterblock.; Fit’s Braun Series 5, 360 Complete & Activator range of shavers.; Blades should be replaced every eighteen months.; Replacing your blade gives a 25% better shave. For optimum performance, clean regularly.; Brings back 100% p… |
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Filed under: Braun Food Processor
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