Kitchenaid Blender Cover
Kitchenaid Blender Cover

2005 Appliance market: growing influence of domestic brands

 

April 3, 2006 by the China Chamber of Commerce, China National Commercial Information Center held in the Diaoyutai State Guesthouse in Beijing, the “two five-year Chinese market goods OO

Sell

Results press conference “, the CPPCC National Committee, the Ministry of Commerce, National Bureau of Statistics, the National Industry Bureau, China Light Industry Federation and China Famous Brand Strategy Promotion Committee with market and industry associations such as national ministries

Leadership

As well as industrial and commercial enterprises from the country attended the conference. At the meeting, the Chinese Chamber of Commerce Deputy Secretary-General Wang Yao published in 2005 the operation of large-scale retail enterprises, 2005, China

Retail

Hundred companies, domestic consumer goods market and various commodity market analysis and forecast reports, as well as domestic consumer goods market of 70 commodities market

Brand

Monitor the results.

Report analyzes, in 2005 although the energy, raw materials and upstream

Spare Parts

Prices increase the cost of household appliances, but the technology to bring innovative products to the household appliance market, new opportunities, increased sales of most products,

TV

, DVD player,

Air conditioning

,

Microwave ovens

, Range hood,

Gas Water Heater

, Electric cookers, gas stoves and other industries, among the top 10 of most of domestic brands,

Haier

,

Chang

,

TCL

, And Little Swan appliance makers, after ten years of development, but also with the international brand

Competition

Strength, the overall continued to maintain a stable development momentum, showing the following characteristics:

1, small home appliances have become a new profit growth point. Currently, small household appliances market is 8% per annum to 14% growth rate, the industry’s average profit is at least 30% of the short life cycle, relatively low market penetration of small household appliance market, pregnant with amazing market potential, has become a household electrical appliance market, the new profit growth point.

2, energy-saving products market popularity. 2004 gas price hikes, power cuts in the energy shortage led the popular energy-saving appliances, energy-saving appliances to create a huge market. In 2005, sales of energy-efficient products continues unabated strength,

Washing machine

, Refrigerator, gas water heaters and other energy-hungry products in the market launch of new energy-saving products much consumers of all ages.

3, the brand’s market concentration significantly different. The top three brands of integrated market and more than 50% market share of products focused on relatively small size of the market products, such as microwave ovens,

Water Heater

,

Drinking

And electric shavers, such product market competition mainly between the big brands, technological competition is the main means of competition; market concentration of 35% to 50% of the products are mainly concentrated in the color TV, DVD player, refrigerator, air conditioning, washing machines,

Fan

And other such products in the market competition is relatively intense, competitive and diverse means. The market concentration of 35% or less of the product, because many manufacturing enterprises, competition is fierce. These products mainly in gas stove, range hoods and other industries is relatively low threshold, marketing tends to

Public

Of the product.

4, domestic brand market influence growing. Home appliances market, dubbed “China Top Brand” by the first four products have been developed to cover almost all of today’s home appliances. Increase in the number of Chinese brand-name products, is to improve product quality and company reputation signs. Meanwhile, the household appliance market, sales of Chinese products and market integrated brand share, domestic brands more than foreign brands.

5, weakening the momentum of Japanese brands, Korean and strong brand development. At present, the household appliance market in the Nissan brand has far more than a dozen years ago, style, market share is gradually in decline. Instead, it is of Korean, Korean enterprises in recent years, the advantages of using high technology in the home appliance market stirred up “Hanfeng.”

6, domestic brands must continue to strengthen its international competitiveness. Well-known international brands

Refrigerator

Washing machines, electric water heaters and electric razor a few industries and domestic brands compete for market share, especially electric razor industry, foreign brands of advantages are clear. To further strengthen the future of domestic brands and expand its leading position in innovation and R & D capabilities must work hard.
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